Generation Life’s Felipe Araujo on tax-aware investing and the growing focus on after-tax outcomes
INTERVIEWSERIES
Felipe Araujo, Chief Executive Officer and Managing Director, Generation Life
October 2026
Podcast
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In this exclusive interview, Felipe discusses the impact of recent tax changes in Australia on how capital allocators and fund managers invest, with a growing emphasis on after-tax return outcomes. He also shares his perspectives on what will ultimately set apart successful organisations and individuals in an increasingly tax-aware investment environment and how they can innovate to prepare for change, as the market evolves over the next decade.
Watch the full interview where we ask Felipe:
How do you think the recent tax changes will reshape the way investors, advisers, fund managers and super funds approach investing over the next 5-10 years?
As tax plays an increasingly important part of the investment equation, does the industry need to move beyond headline returns and focus on after-tax performance?
What will distinguish the organisations and investment professionals that succeed in a more tax-aware environment, and how important will being genuinely tax-aware become?
What does it take for an organisation to look ahead, prepare for where the market is going and build a culture capable of innovating before change becomes a reality?
Looking ahead five to ten years, what will ultimately define what success looks like?
Felipe Araujo, Chief Executive Officer and Managing Director, Generation Life
Felipe is the Chief Executive Officer of Generation Life and he brings over 14 years of experience in financial services across Australia and Brazil. Since joining the Generation Life in 2017 as Head of National Key Accounts, Felipe has played a pivotal role in shaping its strategic direction. In 2019, Felipe was appointed General Manager of Distribution, further strengthening the Generation Life’s market presence. In early 2025, Felipe was appointed to his current role as Chief Executive Officer.
Before joining Generation Life, Felipe held a number of senior leadership and national strategy roles at Westpac Bank, including serving as Director of the Westpac Premium Victoria team. His diverse experience also includes key positions at Accenture Group, Investments XP in Brazil, and a directorship at the Australia Brazil Chamber of Commerce.
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