World Gold Council's Marissa Salim on global demand trends & outlook for gold
INTERVIEWSERIES
Marissa Salim, Senior Research Lead, APAC, World Gold Council
October 2025
In this exclusive interview, Marissa discusses global gold demand trends, what the drivers are behind the growing appetite for gold and who the key market players are. She also examines the role gold can play in investor portfolios and how it can complement other asset holdings.
Watch the full interview which covers:
00:18 - What are the global demand trends for gold and who are the key players?
01:54 - What is driving the growing demand for gold?
03:00 - What is the outlook for gold?
04:33 - What are the common myths and important facts about gold that investors should be aware of?
06:14 - What role does gold play in portfolios and how does it complement other asset holdings?
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Marissa Salim, Senior Research Lead, APAC, World Gold Council
Marissa joined the World Gold Council in 2024 and works in the Research team as Senior Research Lead, APAC. She previously held position with Preqin where she oversaw the development and implementation of research initiatives for private market investments for the APAC region.
Previously, Marissa worked for Thomson Reuters and Mizuho Financial Group covering alternatives investments research across Asia Pacific.
Marissa has a Bachelor's degree in Economics from the National University of Singapore.
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